The holidays are a key time for making treats, which makes it an important season for the Wisconsin Milk Marketing Board (WMMB). Google searches for recipes increase significantly over the holidays, so we created a digital holiday marketing campaign that paired high-end video production with smart media buys. We developed three short, humorous, strategically placed web videos that centered on the timeless idea that “The holidays are short. Eat dessert first.” Users can click through to watch more videos, get featured recipes and browse more festive dessert ideas.
In the midst of quirky family scenarios, it’s the desserts that really shine.
We used both paid media and social to promote this holiday marketing campaign.
The videos appeared on content-appropriate websites, as well as within cooking and recipe apps.