family holiday table

Eat Dessert First

The holidays are a key time for making treats, which makes it an important season for the Wisconsin Milk Marketing Board (WMMB). Google searches for recipes increase significantly over the holidays, so we created a digital holiday marketing campaign that paired high-end video production with smart media buys. We developed three short, humorous, strategically placed web videos that centered on the timeless idea that “The holidays are short. Eat dessert first.” Users can click through to watch more videos, get featured recipes and browse more festive dessert ideas.

In the midst of quirky family scenarios, it’s the desserts that really shine.

Eat Dessert First videos on social media
Eat Dessert First videos on mobile

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