Cheese Media Tour

A Cheesy Media Tour

Ever tasted Wisconsin limburger? Know how many pounds of milk it takes to make a pound of cheese? To build valuable media relationships and garner coverage, we partnered with the Wisconsin Milk Marketing Board to take a dozen food editors, bloggers and cheese industry experts on a tasty tour. They got the chance to visit Wisconsin, learn about the cheesemaking industry and taste some incredible cheeses along the way, including the 2016 World Champion.

  • What we did:
  • PR

We developed valuable, one-on-one relationships with consumer and trade editors from all over the country.

Cheese Media Tour Winner

As a direct result of the event, we earned several editorial placements and continue to be in communication with key editors.

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