Pouring Milk in Glass

Milkism #42

When the Wisconsin Milk Marketing Board (WMMB) wanted to update their radio campaign, they tasked S&B with finding a fresh way to remind parents of milk’s unique nutritional value. Knowing that this was already common knowledge, we wondered: If milk being good for you is a universal truth, what other “truths” about milk are there? Hence, milk-isms: sayings you grew up hearing so often, they’ve become part of what you know deep down inside to be true. These “hooks” allowed us to tell milk’s nutrition story in a new, yet nostalgic way in six new radio ads.

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Woman Holding glass of milk Blue

Each spot in this radio campaign is funny, entertaining and heart-warming.

You Are What You Eat

Woman Holding glass of milk Red

Each spot in this radio campaign is funny, entertaining and heart-warming.

The Milk Factor

Woman Holding glass of milk blue

Each spot in this radio campaign is funny, entertaining and heart-warming.

Milk and Cookies

Woman Holding glass of milk green

Each spot in this radio campaign is funny, entertaining and heart-warming.

Drink Your Milk

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