A New Lease On Land

It’s not enough to just talk about attributes; to really resonate with your audience, you need to emphasize the benefits of your product or service. Tillable, an innovative new digital platform that improves the farm rental management process, is built around the benefits it offers to both farmers and landowners. Featuring the tagline “A New Lease on Land,” the strategic messaging we developed raised brand awareness and positioned Tillable as a credible company that people can trust. We successfully launched the brand with a targeted campaign in Iowa.

There are currently a lot of unknowns for landowners when it comes to leasing land—namely, are they getting the best price? Our print ads helped the audience understand how Tillable brings certainty and ease to the process.

Billboards in several counties generated brand awareness, while our direct mail campaign built on that awareness and generated leads.

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Check the Label Jones Dairy Farm

Check The Label

Check the Label

Finding a clean-label sausage is easy. You just have to flip the box and look!

Finding a clean-label sausage is easy. You just have to flip the box and look!

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