Heating Up The Ingredient Industry

Kalsec ® creates innovative food and beverage ingredients by taking the best from nature, then applying expertise in science and technology to create solutions that help customers get an edge. Their portfolio of heat management solutions is a perfect example, and between 2018 and 2019, we helped them tell a compelling story that kept them top-of-mind with existing customers while delivering new leads.

At the Institute of Food Technologists show (IFT), we created a booth that pulled customers and prospects in so they could experience, firsthand, how Kalsec can give them a competitive edge.

Prior to the show, attendees were sent a mailer that allowed them to specify their own snack mix. When they brought the mailer to the show, their custom mix was built on-site.

Booth attendants wore coordinating t-shirts that opened up the conversation about Kalsec’s heat expertise.

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Check the Label Jones Dairy Farm

Check The Label

Check the Label

Finding a clean-label sausage is easy. You just have to flip the box and look!

Finding a clean-label sausage is easy. You just have to flip the box and look!

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