In Wisconsin, June Dairy Month is a massive celebration of the important role dairy plays in our state. While farmers and consumers organize their own events, the Wisconsin Milk Marketing Board boosts participation with its Dairy Days of Summer promotion. The website is an official schedule of events, and it’s a key promoter of farm breakfasts—the shining stars of every June Dairy Month. This year, our team delivered an all-new website, updated event materials and an effective digital advertising campaign.
The Dairy Days of Summer identity needed some freshening up, so we developed a new look to carry throughout the campaign.
We designed a new website to make it easier to find a farm breakfast near you, with dramatically increased site traffic and event locator usage compared to previous years.
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Self-navigable 360 video tours help show what it’s really like on the farm.
Self-navigable 360 video tours help show what it’s really like on the farm.
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To build media relationships and garner coverage, we took 12 food bloggers and editors on a tasty tour.
To build media relationships and garner coverage, we took a dozen food editors, bloggers and cheese industry experts on a tasty tour. They got the chance to visit Wisconsin, learn about the dairy industry and taste some incredible cheeses along the way.
View Project