Jones Dairy Farm Sausage

Family Traditions

In a highly competitive marketplace, all-natural breakfast sausage company Jones Dairy Farm needed a branding refresh. With a higher price point and smaller marketing budget than its competitors, S&B helped Jones align the brand with quality shoppers in markets where they already had good distribution. During the six-month marketing campaign, website visits tripled, paid search recorded click-through rates of 2%, and monthly YouTube views increased from 699 to 22,885.

Three initial TV commercials highlighted Jones products in classic family settings: busy mornings, relaxed weekends and fun game days.

As Jones has debuted new product lines, we’ve created additional TV commercials that enhance the overall campaign.

We also developed a spot that directly connected this family-owned company with its Wisconsin roots.

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