When it comes to choosing ingredients, Jones Dairy Farm draws a hard line. Because of their lower-sodium and clean label offerings, health care is a key segment for this all-natural brand. Skilled in B2B marketing, S&B was delighted to help Jones better reach an extremely busy target audience. To support a revamped print ad campaign and refreshed branding, we developed a graphic, versatile booklet that can be used for both sit down meetings and direct mail. With bold images and direct copy, the message is clear.
The finished piece is bold and clean—just like Jones’ products.
To fit with our B2B marketing strategy, it reinforces the messaging of corresponding print ads.