Jones Breakfast in Bed Skillet Giveaway

Breakfast in Bed

How do you stand out at a large conference like BlogHer? If you’re S&B’s public relations team, you create a well-researched giveaway with a clear call to action. The Jones Breakfast in Bed in-room gift drop let bloggers take photos of their ideal breakfast using branded cast iron skillets and magnets featuring Jones breakfast items. Guests were encouraged to share their photos on social media for a chance to win prizes. The results? 604,000+ impressions for Jones and the hashtag #BreakfastwithJones and 300+ new followers for the brand.

Breakfast in Bed Photo Contest on Social Media
Jones Breakfast in Bed

you might be interested in:

grate pair share

Grate. Pair. Share.

Grate. Pair. Share.

This digital magazine combines recipes developed in-house with mouthwatering food photography.

This digital magazine combines recipes developed in-house with mouthwatering food photography.

View Project
eat cheese curds

Summer of Curds

Summer of Curds

This social media promotion capitalized on the love that people have for Wisconsin cheese.

This social media promotion capitalized on the love that people have for Wisconsin cheese.

View Project