How do you stand out at a large conference like BlogHer? If you’re S&B’s public relations team, you create a well-researched giveaway with a clear call to action. The Jones Breakfast in Bed in-room gift drop let bloggers take photos of their ideal breakfast using branded cast iron skillets and magnets featuring Jones breakfast items. Guests were encouraged to share their photos on social media for a chance to win prizes. The results? 604,000+ impressions for Jones and the hashtag #BreakfastwithJones and 300+ new followers for the brand.
Using foodie influencers to drive traffic fit directly with our ongoing blogger outreach and social media strategies.
Simple directions made it easy for attendees to participate.