Here at Stephan & Brady, we’re always digging deeper to find ways to move our clients’ businesses forward. In order to get better results for our ag industry clients, we conducted research to better understand how to best communicate with farmers. We tested five different ad types: emotional, humorous, direct, conversational and descriptive. To find out which approach resonates best, watch the research presentation we recently gave to the National Agri-Marketing Association.
Our research showed that specific ad types worked better when communicating to farmers. To find out more, watch our presentation video.