At S&B, promoting Wisconsin cheese is something we’ve gotten pretty good at over the years. So when we were challenged to find a new way to showcase entertaining with Wisconsin cheese, we jumped. Grate. Pair. Share. is a free, seasonal, digital magazine where we combine recipes developed in-house with mouthwatering food photography—plus tips, trends and more from cheese experts and popular food bloggers across the country. With more than 20 million consumer impressions since its launch in 2012, Grate. Pair. Share. continues to win prestigious awards year after year.
Each issue of this quarterly digital magazine has a seasonal theme.
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This wildly successful campaign paired seasonal recipes with a comprehensive traditional and social media strategy.
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