feeding dairy cow

America's Dairyland is My Land

Marketing to millennials can be a hard balance for many brands. For our millennial-focused campaign for WMMB, we concentrated on what matters most to our target audience: their community, the environment and their future. By highlighting other passionate millennials working in the dairy industry today, we gave viewers a reason to connect emotionally to the industry in a way they hadn’t before. High-quality video production helps us tell these compelling stories, and a strong social media plan helped us spread the message.

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Still from WMMB

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