Check the Label Jones Dairy Farm

Check the Label

Jones has something consumers want, and that many of their competitors don’t have: a clean ingredient label. This extension of the “Family Rules” campaign encourages interaction with the ingredient label at retail in an effort to directly correlate improved understanding with sales. With strong POS messaging and two social video campaigns, Jones is firmly positioned as the clean label breakfast sausage company.

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Highly disruptive and entertaining, our first social campaign “stopped the scroll” and showed people from all walks of life flipping the Jones sausage box to check the label. By demonstrating the behavior we were promoting at retail, we warmed the door for the viewer to do the same at the store.

For social viewers who want to learn more about checking the label, our series of how-to videos explained what consumers should be looking for. From sharing information about how to read an ingredient label to knowing who makes your food, these animated videos encouraged active engagement and understanding.

Check the Label Floor Talk
Check the Label Shelftalk with Tearpad

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