Sliced Butter and Flour

Mesmerized by Butter

This campaign for the American Butter Institute takes our love for REAL Butter to a whole new level. The proliferation of cooking shows is proof that watching ingredients come together is an engaging, sometimes hypnotic experience. We took this idea and created captivating videos that beautifully showcase butter while effectively communicating important product benefits. The result? A luxurious, successful campaign that sizzles and swirls.

We created three videos that highlight the intoxicating use of butter in both sweet and savory creations.

The videos were used for paid social advertising, targeted online ads and organic social engagement.

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feeding dairy cow

America's Dairyland is My Land

America's Dairyland is My Land

High-quality video production helps tell the compelling stories of millennials in the dairy industry.

High-quality video production helps tell the compelling stories of millennials in the dairy industry.

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Cheese Media Tour

A Cheesy Media Tour

A Cheesy Media Tour

To build media relationships and garner coverage, we took 12 food bloggers and editors on a tasty tour.

To build media relationships and garner coverage, we took a dozen food editors, bloggers and cheese industry experts on a tasty tour. They got the chance to visit Wisconsin, learn about the dairy industry and taste some incredible cheeses along the way.

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