Breakfast Better

The key to any successful campaign is matching the right tactic with the right target with the right message at the right time. Armed with the latest consumer research about breakfast-eating habits, we were able to strategize a multi-faceted campaign that taps into various audiences’ emotional and nutritional-based triggers for the second year of the Breakfast Better campaign.

We used YouTube to tell a broader story about the Jones family and their multi-generational commitment to making the very best quality sausage, bacon and Canadian Bacon so you can breakfast better.

On Facebook and Instagram, we depicted the many lifestyles of today’s breakfast eaters, and how Jones can seamlessly be incorporated into each. In addition to standard newsfeed and story placements, our campaign featured an interactive instant experience.

Dialing in even further, we appealed to the dietary and nutrition needs of today’s breakfast eaters with attribute-based advertising that also connected the audience to the nearest retailer that carries the featured item.

Attribute-based advertising, mixed with a bit of appetite appeal, was also the strategy for our print and in-store placements.

you might be interested in:

Check the Label Jones Dairy Farm

Check The Label

Check the Label

Finding a clean-label sausage is easy. You just have to flip the box and look!

Finding a clean-label sausage is easy. You just have to flip the box and look!

View Project