Man spreading butter on a slice of bread

Where Butter Comes From

Our other work with the American Butter Institute encourages consumers to go bold with butter. But we knew butter could show a softer side, too. Initially, we were tasked with developing a video that simply demonstrated how butter is made. We realized, however, that a less clinical, more documentary-style approach would not only convey how pure and natural butter really is, but forge a deeper, more emotional connection with our audience as well.

We produced a short, documentary-style video to tell the natural story of where butter comes from.

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