Strategy

Tackling Your Digital Presence

mckenna sokol

By McKenna Sokol, Account Executive

October 09, 2018

The end of 2018 is drawing near, and the wild, wild world of the Internet is more important than ever. And for many business owners, Presidents, CEOs and marketing directors, it’s more overwhelming than ever, too. There are few companies left these days with no digital presence to speak of, but many feel as though they’re spending too much time in that space with little to no return. So, what’s the secret?

 

Less can, in fact, be more.

Instagram, Twitter, Facebook, Pinterest, email marketing, Google ads, media buys, oh my. The digital world is seemingly unending and can result in companies taking share in a little bit of everything they can get their hands on.

Although it may seem tempting – you’ve read the success stories and heard the anecdotes from colleagues about how Instagram changed their business or how a single drip campaign boosted a company’s sales by $1,000,000 – doing it all, especially at once, is probably not in your best interest.

 

So what do I do?

  1. Assess your current situation. Do you have a website? Social media accounts? Google My Business account? Ad accounts?

If you answer yes to any of these, take a deep dive into the quality of these things. Are you using them to their full potential? For example, your website is a digital representation of you/your company—if it isn’t mobile-friendly, has broken links, isn’t interesting to look through and isn’t easy to navigate, that puts your company in a bad light. Depending on where your customers are coming from, anything from your website to your Twitter to your Google ad could function as this “digital first impression” —make it count, and make sure they’re all consistent with each other.

  1. If something isn’t being used to your benefit, tackle that. The most important digital footprint you may have is your website. Start there. If your website is a shining star, move on to other pieces. Figuring out where to start may sound daunting, but consider looking to your business for answers. Where are most of your customers coming from? Use this tactic to go down the list one by one. Make sure to set measurable goals while doing this. It will help you learn what’s working and what’s not.
  2. Optimize. Once you have a solid set of digital tools, all set up well and working to your advantage, work on improving them further. Push the boundaries a little bit. And make your mark!
  3. Once you’re really rolling, this is a great time to start looking to new platforms or tactics to continue pushing your business to the top.

 

Overall…

It’s safe to assume a few things in this digitally driven world of ours: you should have a great website (that’s mobile-friendly), you (most likely) should have at least one social media profile and finally, make sure you’re listed in online directories (especially if you’re a brick and mortar business). Although this is more than likely the bare minimum digital presence your company will need, this is a good starting point.

Need a little help? We have your back. Contact mlanderud@stephanbrady.com to start the conversation today!

 


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