In 2009, the insurance business, like most businesses, was suffering from the recession. During that time, Church Mutual customers were more willing than ever to switch carriers based on price. In this annual report, we used powerful customer testimonials to demonstrate the long-term value of trust, reassuring customers and prospects that they can count on Church Mutual to deliver the right amount of coverage at the right price while being there during the times they're needed most--something that's much more important than price alone.