Dairy Farmer in Barn

Portrait of a Farmer

Farmers are the heart of the most financially significant industry in the state of Wisconsin: dairy. In collaboration with the Wisconsin Milk Marketing Board, we wanted to honor the incredible dedication of Wisconsin’s unsung heroes. The foundational piece of this campaign is a cinematic 2-minute video that highlights one such farmer. Stemming from this captivating video, we rolled out a social media and paid advertising campaign that resonates with our target audience: Millennial Wisconsinites.

The initial farmer anthem video was shot on location with a real farmer, allowing us to capture the true authenticity of our story.

Girl feeding dairy cow

For use specifically on social channels, we also developed a series of stunning cinemagraphs, showcasing small slices of the original story.

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