Keeping It Clean

Most families have rules, and the Jones family is no different. At Jones Dairy Farm, their rules include offering safe products with clean labels. For this campaign, we weren’t shy about this differentiator. With rules like “Keep It Clean” and “Fuel Up Naturally” leading the Jones Family Rules campaign, we kept our younger audience at the center of strategy and execution. The campaign rolled out across all Jones advertising efforts, including print, digital, social, in-store and outdoor.