Simpler. Faster. More efficient. These are the demands we all face, each and every day. The economy demands it. Our livelihood depends on it. And it’s not going to change anytime soon. In fact, it will probably never change. But we have to be very careful that in our pursuit of efficiency, we don’t lose sight of purpose. Especially when it comes to marketing communications. At any given time at Stephan & Brady, you’ll find us...

If you are a frequent blog reader (and we hope you are!), you are probably very familiar with S&B’s concept of the Chief Customer Officer (CCO). Here’s a quick definition for anyone new to the blog: At S&B, we are your Chief Customer Officers. This means we firmly believe that in order to do the best work for our clients we need to focus on their customers. The title of Chief Customer Officer is one that each member of the...