Earlier in the week, we gave a shout out to a few Super Bowl XLV spots  that successfully connected with an intended target to motivate action on the advertiser’s behalf. It’s a perspective that’s a bit different than the average Joe. It’s not about what’s funny or entertaining. It’s about what works. Unfortunately, not all of Sunday’s offerings were stellar. Here are some examples of ads that missed out on an opportunity to...

Don’t get me wrong, logos are perfectly fine. Plenty of time, creativity and money gets spent on logos. For some companies, the logo is a crucial part of its brand identity—remember in 2010 when Gap tried to change its logo to reflect its new “modern, sexy, cool” image and consumers revolted? But most companies’ customers couldn’t care less about logos. If a customer is looking at your ad, Facebook page, outdoor ad, direct mail or...

Here’s a phrase guaranteed to strike dread into the heart of any account service executive: “We don’t do that.” “That” can be anything from social media to using humor in advertising to…well, just pick a strategy or tactic and somewhere, there’s a client who doesn’t like it. (I once had a client who objected to using the color red, despite the fact that their logo and product packaging was, you guessed it, mostly...

Or maybe, no words at all. A perfect image can be a headline in and of itself. Point is, no one has the time or attention span for anything verbose. I would write more, but then I’d be breaking my resolution. ~ Emily This is one of 31 entries that will be posted during the month of January describing the New Year’s resolutions proposed by the 40 vibrant and talented CCOs at...

Seeing ads on your iPods, iPads and iPhones is not anything new. However, with the new iAd platform that Apple launched earlier this month, you might be seeing them in a new way.     “iAd brings motion and emotion to mobile advertising. Entertain and inform with full-screen in-line video, wallpapers, games, interactive maps, in-ad app or iTunes content downloads, social networking tools, and more. Viewers can dive into immersive ads...