Seeing ads on your iPods, iPads and iPhones is not anything new. However, with the new iAd platform that Apple launched earlier this month, you might be seeing them in a new way.
“iAd brings motion and emotion to mobile advertising. Entertain and inform with full-screen in-line video, wallpapers, games, interactive maps, in-ad app or iTunes content downloads, social networking tools, and more. Viewers can dive into immersive ads without ever leaving their apps. Tap the ad and the application pauses. Close the ad and the application resumes. Your ad will captivate your audience from the moment it launches to the moment it closes.” – Apple.com
Reports on the success of the new platform have thus far been positive, according to MarketingVox.com.
“One developer, Jason Ting, famously posted details of his initial iAd earnings for an LED camera light application - he has seen a click-through rate of nearly 12% and earned a total of $1,372.20 in revenue in a single day.”
The big question though is will the success last? Will the millions of Apple mobile device users embrace the more sophisticated ads or will they grow annoyed by them?
The good news (or slightly creepy, if you think about it) is that Apple is able to target which ads you see based on their “unique audience interest and preference data,” which includes:
- Demographics
- Application preferences
- Music passions
- Movie genre interests
- Television genre interests
- Location
So your ads will always be tailored to a specific audience that has already indicated interest in your products or products like yours.
Have you encountered any ads built on the new iAd platform? Are they interesting and engaging or do you find them annoying?
Labels: Advertising, Apple, iAd, MarketingVox