Online video viewing continues to be one of the most popular online activities. According to comScore, in May 2010 online users viewed nearly 34 billion videos. “In total, 84.8 percent of the total U.S. Internet audience watched online video last month.” – NewTeeVee.com
Google sites, which include YouTube, saw the highest number of viewers at more than 14 billion videos viewed. However, Vevo, a site that focuses on music videos, saw impressive growth with more than 430 million music videos watched on the site in May alone. It seems that when MTV (Viacom Digital) dropped the ball, Vevo picked it up.
Cable providers might want to pay attention – customers want their videos now and they want them for free. With everything from full television episodes to movies, music videos and the latest viral spoofs right at their fingertips, consumers are becoming use to instant gratification.
It will be interesting to see how the continual growth of online video viewing is addressed by some of the larger cable providers – particularly in terms of advertising rates and opportunities.
Labels: Advertising, online video, vevo