One of the challenges in marketing premium food is the consumer’s need to taste it. We can tweet, chat, pitch and advertise a product until we’re blue in the face, but the most effective way to at...
The idea of using a mobile platform to distribute premium food is not a new one – Schwan’s made a name for themselves in the early ‘50s as a profitable ice cream delivery service and has since g...
The right logo can make or break a premium food brand. Creating a symbol for a brand identity is an in-depth process involving strategic application of research and a deep understanding of your target...
If your premium food brand meets European Union (EU) standards for organic labeling in Europe, there’s a new logo available for your packaging. German student Dusan Milenkovic won 63% o...
The recent recession has significantly impacted consumer behavior in many areas, including shopping, dining and eating choices. Premium food marketers have had to take a hard look at what consumers wa...
Want the absolute most up-to-date information on any hot or trending topic? Just Google it. Google’s new real-time search feature means you get more than the latest news, images and web content – ...
Gigoam recently released a glimpse into the Apple App Store economy. One interesting thing is that in December 2009, developers realized $175 million in revenue. Conventional wisdom has always held t...
Can a campaign that integrates interactive and social media make a difference in selling packaged salads? Dole Company thinks so. The Packer reports that "according to Dole, in the past 60 days, it...
Got an application on Facebook? Now you can use it to gather users' email addresses. Starting today, Facebook is allowing application developers to request or require email addresses of users -- an...
Although you'd never know it by most of what you read online about the subject, interactive media is more than just websites (or social media). Integrating an email program into your marketing communi...
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