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Has Your Premium Food Been Spotted?

If you’re a foodie then Foodspotting.com is the site for you. A social networking visual food guide, Foodspotting takes user sharing beyond restaurant reviews and recommendations by requiring that p...

Create Apps Specifically for iPad to Market Premium Food

The premium food marketers that are approaching programming for iPad apps differently than iPhone apps are achieving a ‘Wow!’ factor.   Kraft Foods recently unveiled “Big Fork, Little Fork,...

Marketing Premium Food: Jingles that Rock (and Roll)

Warning. Parts of this blog post are bound to get stuck in your head. That’s what a good advertising jingle does, after all.   Forbes magazine recently evaluated the best advertising jingles in h...

How to Manage a Social Crisis When Marketing Premium Food

A good premium food marketer will have a crisis communications plan at hand for any potential emergency. But, how many have a social media crisis communications plan ready?   A social media strateg...

Can You be Too Creative When Marketing Premium Food?

Being on-trend is important to premium food marketers – we’ve talked quite a bit about the latest trends. But salmon-flavored vodka? The Alaska Distillery in Wasilla, AK (the Wasilla of Sarah Pali...

Bandworth Blog

Recent Blog Posts

Matchmaking Gone Viral

Online dating isn’t new. Match.com launched 15 years ago, and eHarmony, claims responsibility for 2% of all U.S. marriages.   What is new is that people are bypassing matchmaking sites and creati...

The Social Network: What's Not to 'Like?'

Facebook is moving from your computer screen to the Big Screen. Set to release in October 2010, The Social Network centers on the creation of the social media networking giant and the person (or peopl...

Is There an App for That?

The term “app” has so far been pretty synonymous with Apple’s mobile devices. However, Google is hoping to change that association with a new do-it-yourself app builder specifically made for the...

iSpy a Little iAd

Seeing ads on your iPods, iPads and iPhones is not anything new. However, with the new iAd platform that Apple launched earlier this month, you might be seeing them in a new way.     “iAd br...

I Want My Online Video

Online video viewing continues to be one of the most popular online activities. According to comScore, in May 2010 online users viewed nearly 34 billion videos. “In total, 84.8 percent of the tota...

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