In the world of non-profits, free can be good. John Haydon, founder of Inbound Zombie, a social media strategy firm, has written a free e-book to help guide small non-profit organizations through the Facebook jungle – The Complete Facebook Guide for Small Non-Profits.
Filled with practical step-by-step explanations, case studies, and video tutorials, the 104-page e-book is “a comprehensive ‘brain-dump’ of strategies and tactics … to help small nonprofits get more out of using Facebook.” It tackles the tough Facebook questions most often asked by non-profit board members, staff and volunteers:
- Do we need a Facebook Page or a Facebook Group?
- How do we measure engagement with Facebook Insights?
- How do we put a Facebook Page Fanbox on our non-profit’s website – and how can we customize it?
- How can we get our Facebook likers to donate?
- What the heck are “Community pages”?
The only catch? In order to download your free copy, you must visit the InboundZombie Facebook Page and hit the “Like” button to reveal the download link. Which, really isn’t a catch at all – it’s just smart marketing and a good lesson about how to increase social media engagement for any size organization.
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