Gigoam recently released a glimpse into the Apple App Store economy. One interesting thing is that in December 2009, developers realized $175 million in revenue. Conventional wisdom has always held that most iPhone users only want free apps. While it’s true that three-quarters of downloaded apps were free, the other one-quarter resulted in a significant chunk of change. The second interesting thing is that nearly 300 million apps were downloaded in December 2009 alone. We’re going on record now–if your target audience’s demographics overlap with the average iPhone users, then you should think about developing an app (paid or not). It’s a great way to be literally in your customer’s pocket and at their fingertips.
Here’s the graphic, with thanks to Gigoam:
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