If your organization is new to Twitter, or you’re still trying to decide if you want to join the Twitterverse, then Twitter’s new Twitter 101 for Business guide is for you.
What exactly does Twitter do for business? According to the guide, ” As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company.”
Featuring sections such as Getting Started, Learn the Lingo, Best Practices, Case Studies, and Other Resources, it’s a useful primer for anyone who wants to enhance their Twitter presence. If you’re truly new to Twitter, the included PowerPoint presentation is a good visual aid to understanding how it all works.
Is Twitter for you? If you’re looking for a real-time, immediate way to communicate with your customers, then yes. It does require time and effort — regular monitoring and active participation are the keys to Twitter success. But it can be very rewarding, as the Case Studies in the guide show.
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