http://www.stephanbrady.com/bandworth/2009/08/06/86/ Musings on Interactive Media Fri, 10 Sep 2010 23:38:51 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://www.stephanbrady.com/bandworth/2009/08/06/86/comment-page-1/#comment-4 Kristina Thu, 06 Aug 2009 15:24:30 +0000 http://www.stephanbrady.com/bandworth/?p=86#comment-4 In the early 90's I managed a lot of product placement for clients. We never paid the studio for the placements, other than the free product we provided. But, the client did pay the agency for the time spent working with various TV shows and movies. If there was a family or kids show on TV, or a movie with kids, OshKosh B'Gosh overalls were everywhere! For more than 10 years, we forged tight relationships with wardrobe departments, prop stylists and set decorators. When Ellen shopped for a baby gift on her TV sitcom, we sent a whole store with clothes and racks for the scene. Little Rascals, Lassie, Kindergarten Cop, Matilda are just a handful of movies featuring OKBG. Each production had to stay within budget and getting clothes for free was one way to do that. We were also very selctive where the product went to foster the brand's wholesome image - we read scripts to make sure there wasn't any violence, etc. If done right, product placement doesn't have to be blatant. For me, subtle uses of products I can easily recongnize add realism to certain scenes. In the early 90’s I managed a lot of product placement for clients. We never paid the studio for the placements, other than the free product we provided. But, the client did pay the agency for the time spent working with various TV shows and movies. If there was a family or kids show on TV, or a movie with kids, OshKosh B’Gosh overalls were everywhere! For more than 10 years, we forged tight relationships with wardrobe departments, prop stylists and set decorators. When Ellen shopped for a baby gift on her TV sitcom, we sent a whole store with clothes and racks for the scene. Little Rascals, Lassie, Kindergarten Cop, Matilda are just a handful of movies featuring OKBG. Each production had to stay within budget and getting clothes for free was one way to do that. We were also very selctive where the product went to foster the brand’s wholesome image - we read scripts to make sure there wasn’t any violence, etc. If done right, product placement doesn’t have to be blatant. For me, subtle uses of products I can easily recongnize add realism to certain scenes.

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