What do you know — brands that slack off or pull back on advertising during tough times lose traction with their customers, who perceive the brand as “struggling.” This according two surveys, one from Ad-ology Research and the other from Neilsen IAG.

The Ad-ology Research tested consumer perceptions of decreased advertising for banks, car dealerships and stores. Businesses that did less advertising were perceived to be “in trouble.”

The survey also checked consumer’s ad viewing habits and found that 42% of those surveyed change the channel when a TV ad airs, and 30% use ad-blocking software when surfing online.

Labels: advertising, consumer, research

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