Did you know that “Boom,” Burger” and “Hedgehog” are the most popular words people use to describe Sonic’s brand? “Cheap,” “Greasy,” and “Drive In” also made the cut.
At least, that’s the case according to Brand Tags, a site that encourages visitors to describe popular brands using one word or phrase. While it needs to be taken with a grain of salt — how many people who don’t work for ad agencies or in marketing are likely to comment unless they have something negative to say? — it is interesting to see what people think about some popular brands.
Posts